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Beauty Industry

Fusion Packaging Wins IoPP Award

Airless Square Twist Up bottle chosen from more than 100 entries.

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By: Jamie Matusow

Editor-in-Chief

Fusion Packaging has received the 2011 Institute of Packaging Professionals (IoPP) AmeriStar Award for its Airless Square Twist Up bottle. The package was chosen from more than 100 entriesAmeriStar Award in the Health & Beauty category.

The panel of judges reviewed packages in more than 17 categories, basing their overall decisions on Package Innovation, Product Protection, Economics, Package Performance, Structural Design, Product Image, Shelf Impact, Marketing Appeal and Environmental Influence.

The Square Twist Up airless bottle was designed and engineered to include a new and innovative square design with a twist to actuate mechanism and pop up actuator to dispense product while providing a unique look and feel. The sleek, modern design eliminates the need for an over cap and prevents spills and leaks in its closed and locked position.

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